Task 2-Summer Work

1st Genre and Artist:

Dance - Tiesto
As a worldwide superstar in the clubbing scene, Tiesto appeals massively to the young generations of modern times and he has therefore become an independent icon from his music, with a recent accessories collaboration with Guess watches and his own 'Club Life' merchandise on sale for those who follow him closely and admire his music.

In his videos there is a clear 'party' message being broadcast to the viewers to reflect upon the feel good vibe and atmosphere that is one of the fundamentals of dance music since it began. In a lot of his videos, Tiesto is featured DJ'ing in a club which portrays a vibrant, eccentric and party-starter image. However, many videos that feature his songs focus mainly on the artist or singer performing it. They also focus on actors to tell a mini-story in connection with the music, lyrics and vibe - of which it is a typical night-life club atmosphere.

Props
It is evident in Tiesto's videos that there is not a vast amount of complexity with little or no special effects or CGI intervention being used like there is in many modern music videos.
It is clear that the prop list in Tiesto's videos isn't extensive but there has been much thought in capturing the correct image to fit the music and overall ambience. The most commonly used props are a DJ booth with Tiesto on the turntables, the club in which the film is shot and the attendants being filmed dancing.

Even though this does not sound elaborate, the end result is by far the opposite with a glitzy, glamourous and high-energy video that fully captures the 'high life' element that is so predominant in all types of dance music.

Costume
Much like the props list, there isn't a vast list of different costumes as seen in many more eccentric music videos, which makes it quite difficult to categorise it as 'dance music.'

Quite frequently Tiesto will appear in casual clothing in his videos such as a t-shirt and jeans, and a lot of the time he will be wearing his own merchandise to market the completed package even more. However, the club's attendants, and more specifically the female selection of clubbers, appear dressed-up and glamorous reflecting a culture of impression setting amongst young females in modern times.

Featured right: A typical picture related to the ambience of a Tiesto concert.