Country music is one of the oldest genres of music to date. It originated in the 1920s in Southern parts of the US, and it has slowly spread to all parts of the world. Country music is the most popular genre throughout the United States and often wins Grammy awards over the majority of other genres that we would consider 'mainstream'. The defining characteristic of country music is an acoustic guitar, with just the vocals of the singer to accompany it. Country music has changed over the years, adopting a more modern style, mixing with other genres in order to attract a larger and more diverse audience.
Forms and conventions of country music videos
- Tend to have a strong narrative aspect
- Set in very stereotypical locations, such as rural areas
- Mise-en-scene tends to be very traditional or set in an elder generation, e.g. Victorian
- The artist usually features within the video
Modern day country genres, like many other genres are mixing or being influenced by other genres, 'Pop' being a popular choice. The U.S.A seems to stay true to the original country roots, but other countries, such as the UK welcome many songs influenced by pop as well, such as Taylor Swift.
Modern day country songs, that have pop influence are more about love and a 'high-school crush.' These types of songs attract a specific audience. After research that is presented on the post, Lia and I have found out that the target audience is mainly females, aged 18-24. We believe this is because they can relate to the artist, and their lyrics.
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